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Personal Injury Lawyer Reviews
However, these numbers become a little less surprising when you consider that in many cities you can’t turn on a television for more than 30 minutes or walk down the street without seeing an ad for a personal injury lawyer. It’s an extremely competitive industry, thus the extremely high prices it can cost for just one click to a legal website. And this trend is not stopping anytime soon, due to high competition and the potentially large return a lawyer can get from just one click.
Simply put, personal injury law firm business models are unique. It’s important to understand the basics of how they operate before planning for a legal marketing campaign. So let’s take a quick look at how these firms work and what makes them so unique (lawyers and those familiar with the industry – feel free to skip this next section).
How Personal Injury Law Firms Work
To use an overly basic story to illustrate, Joey was in an accident that wasn’t his fault. Now he needs to get his car fixed, has medical bills to pay for his injured shoulder, and is missing work while he is healing. Meanwhile he begins receiving phone calls from the insurance company saying they will be willing to pay him for only half of what his medical bills cost.
